10 Creative Solutions Sdn. Bhd. is committed to the responsible, secure, lawful, and beneficial use of Artificial Intelligence in a manner that is appropriate to the purpose of the organization and supportive of trusted innovation, sound governance, and sustainable business performance.

We believe AI should serve people, support good decision-making, and create value without compromising fairness, safety, privacy, security, accountability, or human dignity. In carrying out our business, we are committed to designing, developing, acquiring, configuring, deploying, using, and monitoring AI systems responsibly in a way that supports human benefits, build trust, and reflects the needs of customers, employees, partners, regulators, and the wider community. 

To give effect to this commitment, we are committed to: 

• using AI in compliance with applicable legal, regulatory, contractual, ethical, and other requirements relevant to our activities, services, sectors, and jurisdictions; 
• applying a risk-based and proportionate approach to AI governance, including appropriate assessment, approval, monitoring, review, and control over AI-related risks and opportunities; 
• promoting fairness and taking reasonable steps to reduce inappropriate bias, discrimination, or harmful outcomes in AI-assisted processes and decisions; 
• supporting reliability, safety, security, and appropriate human control so that AI systems perform as intended and are subject to suitable oversight, intervention, escalation, and review; 
• protecting privacy, personal data, confidential information, and other sensitive information throughout the AI lifecycle through appropriate organizational and technical safeguards; 
• promoting inclusiveness, accessibility, and responsible design so that AI use takes account of different users, contexts, and affected parties where relevant; 
• supporting transparency and responsible communication about AI use where appropriate, including clear governance over intended purpose, limitations, human oversight, and accountability;
• ensuring that responsibility for AI-related decisions, actions, outputs, and impacts is appropriately assigned and managed; and
• continually improving our AI management practices, controls, competence, awareness, and governance arrangements as technology, risk, stakeholder expectations, and applicable requirements evolve.